you're in the right place

welcome to the toolkit

Your community trusts you. This toolkit gives you everything you need to help them understand and participate in Texas’ 2026 midterm election.

Midterms Matter is nonpartisan

Midterms Matter, an activation by In Good Company, does not support or oppose any candidate, party, or political position. Our only goal is to help more Texans show up informed and prepared to vote.

the numbers don’t lie

Why Your Voice Matters

250+

Offices will be decided in the 2026 midterm election

Source: Texas SOS

37%

Of Texans participated in the 2022 midterm election

Source: Texas SOS

74%

Of people trust a peer as much as a scientist to tell them the truth. Information from someone you know carries real weight.

Source: 2024 Edelman Trust Barometer

How to use the toolkit

New to the toolkit? These short videos show you what’s inside, how it’s organized, and how to use the graphics to help your community prepare for Texas' midterm election.

What is the Toolkit

See what’s in the toolkit and how it can help your community.

Getting Started with the Toolkit

Learn how the toolkit is organized so you can find what you need.

Using and Customizing Graphics

Choose a graphic, make it your own, then share it.

Before You Share

A FEW GUIDELINES for you

  • Stay Nonpartisan – Help your people understand the process, not influence their choices.
  • Inform, Don't Persuade – Give your people information they need to engage with confidence.
  • Use Official Sources – Always link to votetexas.gov for Texas-specific election facts.
  • Go At Your Pace –  Any action you take counts. There’s no single right way to do this.